Google Ads vs Google Business Profile: The Differences and Which is Better for Long-Term Growth?

Choosing the right strategy to get more customers online is one of the most critical decisions a business faces. When it comes to search engine visibility, the choice often boils down to two heavyweights: Search Engine Optimization (SEO) and Pay-Per-Click (PPC). While both aim to put your business in front of customers on search engine …

7 Tips For Local Businesses To Get More Calls & Customers Without Increasing Ad Spend

If you own a local business, you’ve undoubtedly encountered this difficulty on several occasions: “I want more calls, but I don’t want to spend more money on ads.” Good news? You don’t have to. Most businesses think getting more calls means increasing the budget. In reality, you can maximize your revenue by simply improving the …